Experienced Issues Management for Today’s Agribusiness

I Help Ag Companies Navigate the Media When it Matters Most

Farm Bridge Communications ‘bridges’ the gap between the Ag industry and critical stakeholders, such as regulators, litigators, reporters, consumers, and activists.

Built on decades of experience in Tier 1 media and Ag Communications, Farm Bridge helps agribusinesses manage these challenging stakeholders when it matters most.

Farm Bridge Communications is me, Susan Luke, and I’d love to work with you.

Thanks for stopping by my website. Feel free to check out my blog, below, where I enjoy sharing my thoughts on Communications challenges for U.S. Ag.

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PR Playbook for Ag Leaders

Susan Luke 5/4/25 Susan Luke 5/4/25

Pitch Perfect

I’m not going to link to it here, but if you’re so inclined, look up a story in The Wall Street Journal titled, What Can Conquer the Superweeds? Bayer and Others Turn to AI (07/17/2024).I’m going to discuss it as an example of successfully pitching a proactive innovation story. It took almost one year between my initial pitch to WSJ reporter Patrick Thomas and the day the story ran. It also took the following:

Susan Luke 4/14/25 Susan Luke 4/14/25

Media is Changing Fast

Used to be, ‘reporters’ wrote news, and ‘activists’ wrote noise. We in the Ag industry seemed to assume the output from the two groups lived in two separate places, visible only to their own, very different, audiences. I’m not sure that was ever the case; I’m certain it’s not the case now. And this is key for us Ag communicators.

Susan Luke 4/7/25 Susan Luke 4/7/25

Prepare for What’s Ahead

The public conversation around the tools of modern Ag is heating up and shifting. The media landscape is full of new players and old players with new channels and tactics. How does any agribusiness begin to consider its Communications in such a fluid environment?

Answer: One step at a time.

Susan Luke 5/1/19 Susan Luke 5/1/19

‘Sound Science’ at EPA?

Ag communicators need to dust off our talking points on that favorite term of ours, ‘sound science.’ What do we mean by it? That question will come into focus increasingly in the time ahead, as EPA Administrator Lee Zeldin shifts the agency’s mission to affordable-energy extraction and approving new chemicals.