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Executive Visibility & Thought Leadership
Leaders can play an important role in elevating the stories and perspectives that drive their companies’ success. They may also have a unique opportunity to insert the themes and causes they care about most into their platforms.
Helping ag leaders connect authentically with the over-arching messages that drive their business is a challenging task, one that requires not only layered understanding of the issues, but of the variety of perspectives on all sides of the industry.
Farm Bridge Communications develops Executive Visibility & Thought Leadership programs aimed at reaching target stakeholders with the right message at the right time: on social media, at events, via OpEds and Earned submissions, or through a host of other Paid, Earned, Shared or Owned channels.
We work with agribusiness leaders and their teams to define, build out and execute their own playbook for visibility and thought leadership no matter where they start: as someone new to their role or veterans committed to continuous improvement.
Content Strategy & Execution
One of the best things about today’s media eco-system is the ability for companies like agribusinesses to tell their own stories their own way, and deliver those stories themselves to the people who need to see them most. That’s how we explain Content Strategy.
For innovators like agribusinesses, a good Content Strategy and the professional, engaging content that flows from it can deliver your messages like nothing else can. We simply work with you to ID the most strategic opportunities, develop a plan to produce them, and ensure they reach their targets.
Farm Bridge Communications draws on the experience of driving Content Strategies for some of ag’s biggest companies and grower groups, telling the stories that reach farmers, consumers, Beltway regulators, and even industry adversaries wherever they are.
Armed with years of experience reporting, producing and editing Tier 1 print and digital stories, video packages and news scripts, Farm Bridge knows how to produce engaging, message-driven content that meets the highest standards.
White Papers, LinkedIn, OpEds…
They are important currency in today’s 24/7 media environment, and an integral part of any Thought Leadership or Executive Visibility program: white papers, LinkedIn posts, OpEds for media platforms, even speeches and talking points for panels and conferences.
Content like this is more than just a tactic. It’s foundational to your message, yet tricker to produce than it may seem at first glance.
Writing just anything is easy, especially in the age of accessible AI tools that can pump out copy in seconds, and agency support with actual human writers— who may or may not know much about ag.
Farm Bridge Communications attacks this work with the rigor of top-tier journalism and the pragmatism of corporate ag communications, with significant hands-on experience at both.